Focus | Phase | Overview | Time | Status |
---|---|---|---|---|
Discovery | In this initial phase, the process involves collecting vital product and brand information from the client through a brand questionnaire or an online meeting. This stage concludes with the final project price. | Not started | ||
Discovery | The next stage consists of the creation of moodboards/stylescapes to explore diverse visual directions for the brand's look and feel, which are then collaboratively reviewed and refined. | 3 days | Not started | |
Design | In this stage, packaging and logo designs take shape, typically featuring three concepts that illustrate the brand's visual identity. These concepts are based on visual directions outlined in the moodboards. | 2 weeks | Not started | |
Design | In this phase, selected concept is refined and extended to cover all SKUs. | 3 weeks | Not started | |
Artwork | In the artwork phase, designs are applied to die-cut templates, and packaging backs and sides are developed. | 1 week | Not started | |
Delivery | Brand guidelines are formulated, serving as a clear framework for maintaining a consistent brand application and design standards. | 2 weeks | Not started | |
Delivery | All developed materials and files are transferred to the client, enabling them to take ownership of their brand identity and design assets | Not started |