Proposal for Branding and Packaging Design Collaboration

Proposal for Branding and Packaging Design Collaboration

From: Mateusz Białek

To: Kristina Monkevičienė

Project Scope

We will focus on creating a comprehensive brand identity and packaging design for your full range of wet wipes, including baby, body, activ.

The primary objectives will encompass the following deliverables.

Deliverables

  • Logo Design
  • Packaging Design (7-8 SKU)
  • Brand Tone of Voice
  • Color palette development
  • Typefaces specification
  • One or more design elements such us illustration, iconography, texture, pattern, key visual
  • Brand Guidelines

Process

Stages

FocusPhaseOverviewTimeStatus
Discovery

In this initial phase, the process involves collecting vital product and brand information from the client through a brand questionnaire or an online meeting. This stage concludes with the final project price.

Not started
Discovery

The next stage consists of the creation of moodboards/stylescapes to explore diverse visual directions for the brand's look and feel, which are then collaboratively reviewed and refined.

3 days

Not started
Design

In this stage, packaging and logo designs take shape, typically featuring three concepts that illustrate the brand's visual identity. These concepts are based on visual directions outlined in the moodboards.

2 weeks

Not started
Design

In this phase, selected concept is refined and extended to cover all SKUs.

3 weeks

Not started
Artwork

In the artwork phase, designs are applied to die-cut templates, and packaging backs and sides are developed.

1 week

Not started
Delivery

Brand guidelines are formulated, serving as a clear framework for maintaining a consistent brand application and design standards.

2 weeks

Not started
Delivery

All developed materials and files are transferred to the client, enabling them to take ownership of their brand identity and design assets

Not started

Payment terms

The final quote is determined at the end of the "Brand Discovery" phase once the project scope is clarified and all aspects of the project are defined.

Payment is typically divided into three stages:

  1. A 15% deposit is required after completion of the 'Brand Discovery' phase
  2. After finishing "Design Phase"
  3. The final payment is due when the project is completed, just before I provide the final files and rights.

At each project stage, the client can request up to 3 rounds of feedback at no extra charge.

Brand Discovery Questionnaire

Brand Discovery